FOR FOUNDERS DOING 200K - 1M6 → 7 FIGURES ON YOUR own terms.
360 degree support for female-led businesses done with hustle and ready to:
scale faster
make more money
love running it again
“The last six months have been truly transformative. We doubled our monthly revenue in six months. It's also brought back the joy. I'd stopped enjoying the business. Now it's fun again”
- Lucy Woolfenden, Founder
HOW LUCY doubled HER REVENUE AND GOT HER business back.
Lucy came in with a strong agency and a client base that valued her work. However, too much of the business relied on her personally, there wasn't enough time for business development and the work wasn't structured to produce the best margin or the most stable income.
Working alongside us, she sharpened her positioning, moved to a retained model, rebuilt her pricing and subcontractor economics and restructured delivery so the business could grow without her in every room.
MONTHLY REVENUE
2X
in 6 months
OPERATING MARGIN
5%
→
35%
FOUNDER DELIVERY TIME
reduced by
40%
YOU’VE already achieved WHAT MOST never do.
Getting here took serious work. You've proven the model, got the clients and you can see how much more is in the business, even if the numbers aren't fully showing it yet.
You've probably had a version of this thought:
If I just had the right people around me, people who actually understood the business and could think at this level with me, we could get there so much faster.
That's what we do. We become that team.
We get under the skin of your business, look at the data, figure out together where the real growth is sitting and help you go and get it.
No courses. No generic advice. Just a senior team who knows your business and stays in it with you.
HOW WE work WITH you
We start by getting deep under the skin of the business. The data, the model, the numbers, the team, the client mix. We find where the real growth is sitting and we map a clear path to it.
You walk away with a personalised roadmap, proper visibility on the numbers and a business model that holds up, without carrying any of it in your head.
Shift 01
GET CLARITY YOU CAN ACTUALLY ACT ON
YOU WALK AWAY WITH
Clarity, visibility, a roadmap for scale.
Shift 02
THE BUSINESS STOPS DEPENDING ON YOU FOR EVERYTHING
We work alongside you to rebuild for scale. Stronger systems, sharper positioning, cleaner finances and a team that can carry more than you. The goal is a business that delivers at your standard without you in every room, so your energy goes where it actually matters.
YOU WALK AWAY WITH
Systems, positioning and a team that carries.
Shift 03
GROWTH MOVES FROM PRESSURED TO PREDICTABLE
We stay with you as it grows. Keeping the rhythm steady, the focus sharp and the next move obvious. Growth through rhythm, not rush. The business builds momentum without the constant sprint-and-recover cycle.
YOU WALK AWAY WITH
Steady rhythm, sharp focus, obvious next move.
A DIFFERENT KIND of BUSINESS
on the OTHER SIDE.
The work happens across every part of the business at once. Because you can't fix the revenue without looking at the model. You can't sort the model without sorting the team. You can't sort the team without getting the finances clear. It all connects.
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A clear direction with a 90-day roadmap behind it. One focus, with a pathway to deliver it.
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Proper visibility on your numbers. A business model you can trust. Pricing that reflects the value you deliver and a forward view you can actually plan from.
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A sharper offer for the right clients. Messaging that does the selling before you get in the room. A business in the No Competition Zone: the positioning sweet spot where you become the only obvious choice.
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A business that runs as a system. Documented processes. Clear ownership. Delivery that doesn't fall apart when you step back.
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A team that's managed, accountable and producing. Roles that fit the business you're building, not the gaps you needed to fill in a hurry.
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Operating in a way that's actually sustainable. Strategic time to lead rather than firefight. The space to be the architect of the business, not the engine inside it.
THE TEAM around you, AND THE RHYTHM behind you.
Two things working together. A senior team who know your business and think with you on it. And a structure that keeps everything moving between sessions, so nothing stalls.
THE TEAM
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Strategy, decisions, the big moves. The space to think at the level the business needs from you.
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Finance with Anastasia. Marketing with Harriet. Operations and traction with Emily. Each month the right senior brain is focused on the part of the business that needs it.
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The full team in the room. Where you are, where you're going, what needs to shift next. The rhythm that keeps the business honest.
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The team is on the end of a message when decisions can't wait. No waiting until the next call to get clarity on something that matters now.
THE STRUCTURE
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Video training and companion worksheets across the full service, for the founder and the team. The backbone of the work, built to be used.
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Targeted deep-dives on specific areas of the business, delivered as needed. When a particular challenge needs focused attention, we bring it.
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A private community of founders at the same stage. The space for the conversations only peers understand, the wins, the hard weeks, the things you wouldn't say in front of your team.
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A vetted network of trusted specialists you can tap into: website, design, paid ads, tax and wealth planning and recruitment. Every partner offers a free resource or session to get you started, valued at over £3,000 collectively. When you need a specific skill that sits outside the core team, you've got the right people to call on.
“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”
- Hannah Mitchell, Founder
HOW HANNAH more than doubled HER BUSINESS IN one quarter.
Hannah came in doing three to five hours of cold calls a day, starting at 6am, running on what she described as "survival and burnout." The business was bringing in around £8-9k a month and almost all of it ran through her personally.
Working alongside us, she restructured how the business took on clients, moved to a quarterly intake model, got the finances clear and made her first hire. What had been a solo operation built around her own hours became a structured business with systems behind it.
A solo operation rebuilt as a structured, scalable business — with the founder back in the driving seat rather than under the bonnet.
Q4 2025 TURNOVER
£24,550
Q1 2026 TURNOVER
£48,250
TRAJECTORY
£200k+
NOT A STRATEGY DOCUMENT. NOT A COACHING PROGRAMME. A team who stays in it with you.
Every founder we work with has tried some version of the one-off fix. A strategy session. A consultant. A course. A coach who was brilliant on mindset and light on the commercial work. You get to the end of it with a plan in your hand and your back on your own trying to execute it whilst running the business.
CALMM is built differently. We become the senior team around your business and we stay in it as it grows. We get to know the detail, we look at the data, we work on the actual problems, and we're still there three months later when the next set of decisions arrives.
The combination of ongoing senior expertise across strategy, finance, marketing, operations and people, all focused on one business at a time, is what creates results that stick. Not a framework handed over to implement on your own, but a team that stays in the detail with you
70+ YEARS
of combined experience across strategy, ops, marketing, people and finance.
4 SENIOR BRAINS
in your business, at a fraction of the cost of one full-time senior hire.
1 CONTINUOUS ENGAGEMENT
built around your business and what it actually needs.
SENIOR LEADERSHIP HEARTS AND BRAINS ON TAP, without the expense.
