COMMERCIAL SUCCESS without PERSONAL COST.
FINANCE EXPERT, OPERATOR and SCALING STRATEGIST for FEMALE-LED BUSINESSES.
WHAT IF the NEXT CHAPTER of YOUR BUSINESS COULD be the EASIEST ONE YET?
“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”
- Hannah Mitchell, Founder
Hi, I'm Thea.
FINANCE EXPERT, OPERATOR and SCALING STRATEGIST for FEMALE BUSINESS OWNERS.
I spent 15 years inside high-growth businesses as a CFO, then built 3 of my own.
I’ve raised 7 figures in investment, built physical sites, scaled teams, sold into major retailers and helped grow a regulated finance business to >£40m.
Now I work with women founders who know their business should be bigger, stronger and paying them better - and can tell the current version won’t get them there cleanly.
I can read a business quickly.
I see where the money is leaking, where the model is too heavy, where the founder is still the operating system and what needs to change next.
That’s what 15 years as a CFO, operator and founder gives you: the ability to look at a complicated business and immediately know what matters.
THE next level DOESN’T NEED YOU TO WORK harder.
It needs a business that’s built for it.
At 6 figures, you can get a long way on instinct, speed and doing a lot yourself. But getting from there to 7 figures requires something different.
Clearer numbers. Cleaner offers. Better margins. Stronger decisions. Less founder-dependence. More authority in how you lead.
The key to reaching 7-figures is already in your business.
The work now is finding it, putting the right structure around it and making the business capable of handing more value back to you.
In money. In time. In impact. In choice.
"Thea’s amazing to work with.
“I needed someone that was able to look at my business and get really deep into the numbers and the structure, plus work with me from an accountability point of view.
“The last six months have been transformative. We've changed a lot and doubled our monthly revenue as a result. And just in general... I feel confident with the direction of the business and I can actually enjoy running it again.”
- Lucy Woolfenden, Founder - The Scale Up Collective
WORK WITH ME
More profit, more freedom and more women financially in control. Here’s how we get there.
The Inner Circle
An exclusive, members-only WhatsApp group for ambitious women who are committed to achieving commercial successful without the personal cost.
Inside, I share what’s working right now: the decisions, the numbers and the less-than-obvious moves I usually keeps for clients, plus coaching questions and challenges that help you act on them.
Currently free for founding members.
CALMM
A strategic accelerator that fast tracks female founders to greater profit, more impact and more freedom.
Through expert-led training, practical tools, group coaching and direct access to me and my team, members learn to read their numbers, make sharper commercial decisions and build a business that grows without depending on them.
Lifetime access included.
Speaking & events
I don’t want more female entrepreneurs. I want more financially strong, rested female entrepreneurs in control of their money, their time and their future.
My talks and workshops get to the root of the gap: why we got here and how we close it.
We don’t need more pep talks. We need the commercial and operational skills that have long been missing from women’s working world. Hard insight, fast action, real change.
START SEEING YOUR BUSINESS differently.
Free resources to help you spot where the business is too heavy, where value is getting trapped and what needs to change next.
Why Visionary Founders Get Stuck at Six Figures
Understand the pattern that explains everything
There's a reason you can have all the ideas, all the drive, all the ambition - and still feel completely stuck. It's not a motivation problem. It's the Visionary-Operator Battle.
The One P&L Line That Shows You How to Scale
FREE GUIDE: A CFO's guide for service businesses with 2-6 people
Stop guessing where your business is broken. This guide shows you the single metric that reveals whether your model can support growth and exactly what to do about it.
The Founder Extraction Playbook
Find where the business still depends too much on you.
If every decision, delivery detail and next move still runs through you, the business has not been built to scale yet. This playbook helps you spot what you are still carrying and where to start changing it.
JOIN MY newsletter
FASTER. Slower.
Each week I share practical, CFO-level thinking on profit, scale, capacity and founder freedom.
No hustle culture. No borrowed playbook.
No pretending revenue is the same as success.
Just the real work of building a business that pays you well, runs without everything going through you, and can take you to £1m.
Recent topics:
The one line in your P&L that shows you how to scale
Why visionary founders get stuck (and how to fix it)
How to know when you can actually afford to hire
Building systems around what actually makes money
The five shifts that unlock growth at six figures
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“We've achieved so much in just a few months — having purpose, direction and actually moving the needle has been a game changer.”
Anshu, Co-Founder: DabbaDrop
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“Thea combines mindset, strategy and complex financials in a way I’ve never found before - she’s helped me grow with real clarity.”
Dr Tracy McCarthy, Founder: DTM
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“At a time when we were close to losing everything, Thea helped us strip back, refocus and rebuild a financially stable business.”
Sara, Founder: FRESH. Studios
