FOR FOUNDERS DOING 200K - 2M6 → 7 FIGURES ON YOUR own terms.
FINANCE EXPERT, OPERATOR and SCALING STRATEGIST for FEMALE-LED BUSINESSES.
WHAT IF the NEXT CHAPTER of YOUR BUSINESS COULD BE the EASIEST ONE YET?
“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”
- Hannah Mitchell, Founder
Hi, I'm Thea.
FINANCE EXPERT, OPERATOR and SCALING STRATEGIST for FEMALE BUSINESS OWNERS.
I spent 15 years inside high-growth businesses as a CFO, then built three businesses of my own.
I have raised >£1m in investment, built physical sites, scaled teams, sold into major retailers and helped grow a regulated finance business from £2m to £40m+.
Now I work with women founders who know their business should be bigger, stronger and paying them better, and can tell the current version won’t get them there cleanly.
I can read a business quickly.
I see where the money is leaking, where the model is too heavy, where the founder is still the operating system and what needs to change next.
That’s what 15 years as a CFO, operator and founder gives you: the ability to look at a complicated business and immediately know what matters.
THE NEXT LEVEL DOESN’T NEED YOU TO WORK harder.
It needs a business that’s built for it.
At six figures, you can get a long way on instinct, speed and doing a lot yourself. But the next stage requires something different.
Clearer numbers. Cleaner offers. Better margins. Stronger decisions. Less founder-dependence. More authority in how you lead.
The key to reaching 7-figures is already in your business.
The work now is finding it, putting the right structure around it and making the business capable of handing more value back to you.
In money. In time. In impact. In choice.
"Thea’s amazing to work with.
“I needed someone that was able to look at my business and get really deep into the numbers and the structure, plus work with me from an accountability point of view.
“The last six months have been transformative. We've changed a lot and doubled our monthly revenue as a result. And just in general... I feel confident with the direction of the business and I can actually enjoy running it again.”
- Lucy Woolfenden, Founder - The Scale Up Collective
WORK WITH ME
You’ve built the value. Now let’s make sure the business is returning it to you.
CFO Scale Audit
A focused 90-minute audit for founders who want to know what is really stopping the business from scaling cleanly.
We look at your numbers, model, offers, margins and capacity, then identify the few changes that would make the biggest difference next.
You leave knowing what is working, what is leaking value and what needs to change first.
CALMM
A six-month transformation for female business owners with heavy six-figure businesses who are ready to build the business that gets them to £1m.
Together, we rebuild the parts of the business that need to change, strengthen how you operate as the owner and put the expert support around you so you aren’t making the move alone.
Speaking & events
Talks and workshops for founders who are done being told the answer is to work harder, post more or follow someone else’s playbook.
Thea shows what really has to change when for a female business owner to shift from six figures to £1m: the money, the model, the founder’s role and the authority she leads with.
START SEEING YOUR BUSINESS differently.
Free resources to help you spot where the business is too heavy, where value is getting trapped and what needs to change next.
Why Visionary Founders Get Stuck at Six Figures
Understand the pattern that explains everything
There's a reason you can have all the ideas, all the drive, all the ambition - and still feel completely stuck. It's not a motivation problem. It's the Visionary-Operator Battle.
The One P&L Line That Shows You How to Scale
FREE GUIDE: A CFO's guide for service businesses with 2-6 people
Stop guessing where your business is broken. This guide shows you the single metric that reveals whether your model can support growth and exactly what to do about it.
The Founder Extraction Playbook
Find where the business still depends too much on you.
If every decision, delivery detail and next move still runs through you, the business has not been built to scale yet. This playbook helps you spot what you are still carrying and where to start changing it.
JOIN MY NEWSLETTER
FASTER.Slower.
Each week I share practical, CFO-level thinking on profit, scale, capacity and founder freedom.
No hustle culture. No borrowed playbook.
No pretending revenue is the same as success.
Just the real work of building a business that pays you well, runs without everything going through you, and can take you to £1m.
Recent topics:
The one line in your P&L that shows you how to scale
Why visionary founders get stuck (and how to fix it)
How to know when you can actually afford to hire
Building systems around what actually makes money
The five shifts that unlock growth at six figures
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“Before working with Thea I really felt lost at sea. Now I feel in control - I know exactly what to do, it’s just up to me to execute.”
Pete, Founder
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“We've achieved so much in just a few months — having purpose, direction and actually moving the needle has been a game changer.”
Anshu, Co-Founder: DabbaDrop
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“Thea combines mindset, strategy and complex financials in a way I’ve never found before - she’s helped me grow with real clarity.”
Dr Tracy McCarthy, Founder: DTM
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“At a time when we were close to losing everything, Thea helped us strip back, refocus and rebuild a financially stable business.”
Sara, Founder: FRESH. Studios
