HI I’M THEA

FINANCE EXPERT, PROFIT COACH and SCALING STRATEGIST for SOLO FOUNDERS.

I’m an a multi-award-winning entrepreneur, former CFO and dedicated business coach, helping solo founders in the UK and internationally build profitable, sustainable businesses.

My mission is simple: to empower driven founders to achieve financial stability, growth, and personal fulfilment - without burning out or feeling overwhelmed.

Over the past two decades, I’ve built multiple businesses from scratch, earned several awards for my entrepreneurial achievements and led finance for high-growth startups as a CFO.

I know firsthand the challenges of managing cash flow, scaling operations, and balancing personal well-being while growing a business. These experiences have shaped my approach to coaching, allowing me to provide action-oriented, empathetic support to founders who are ready to grow.

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MY PHILOSOPHY

MOST FOUNDERS DON'T NEED TO WORK HARDER. THEY NEED MORE CLARITY.

We're often told that growth comes from working harder, doing more, and pushing through. But sustainable growth isn't built on hustle alone.

It's built on understanding your numbers, making confident decisions, and creating a business that supports your life, not one that consumes it.

THAT'S WHY I WORK AT THE INTERSECTION OF STRATEGY, FINANCIAL CLARITY AND FOUNDER WELLBEING.

Because successful businesses aren't built by exhausted founders. They're built by people with the clarity, confidence and support to grow sustainably.

EXPLORE YOUTUBE TRAININGS

COMPREHENSIVE BUSINESS GROWTH EXPERTISE

    • CIMA qualified accountant with 20+ years experience

    • Expert in financial planning, forecasting & raising capital

    • Specialist in improving profitability & cash flow

    • Developed successful marketing strategies for startups

    • Achieved retail listings with major UK retailers

    • Built profitable e-commerce businesses

    • Led operations in multiple high-growth businesses

    • Expert in product development & manufacturing

    • Experienced in stock management & optimisation logistics

    • Built resilient founder mindset through multiple business cycles

    • Developed proven strategies for sustainable high performance

    • Expert in balancing ambitious growth with founder wellbeing

LET'S LOOK AT YOUR BUSINESS

MY BUSINESS COACHING approach.

I combine strategic guidance with practical implementation support. My coaching focuses on:

  • Creating clarity around your growth strategy

  • Setting achievable but ambitious business goals

  • Developing robust financial foundations

  • Building sustainable business systems

  • Maintaining founder wellbeing throughout growth

LET'S LOOK AT YOUR BUSINESS

WHO I HELP:

Solo Founders Ready for Growth

My business coaching program is action-oriented and ideal for solo founders who:

  • Want to scale their business sustainably

  • Need help with financial strategy & planning

  • Feel overwhelmed by their next growth phase

  • Seek accountability & strategic support

  • Want to improve work-life balance while growing

LET'S LOOK AT YOUR BUSINESS

  • "Not only is Thea an expert with business finances, she has an exceptionally adept eye in terms of marketing. She acts as a fantastic sounding board and that's saying something for someone who's been in business 30 years."

    Glendon Lloyd, Founder, Bonza

  • "It's like having a co-founder with me on the journey — which made me realise I can go it alone as a solo founder with that support and checking in every week."

    — Louisa Mitchell, Founder, Wildly Tasty

  • "Thea quickly identified that I needed help to really dial in who my ideal customer profile was. Nailing my ICP helped me construct a pitch that won us £50,000."

    — Catherine Ann Reid, Founder, Doqit

  • "Thea quickly helped me get very clear on where my business needs to go next. I kind of see her as a co-founder — she gets really involved."

    Heidi Normanton, Founder, Heylo

READY TO WORK WITH A BUSINESS COACH who understands your journey?

Book A Call