CALMM is a 6-month strategic growth programme for service-based founders stuck at 20-35k months who are ready to scale to 50k+ without burning out.

We install five deliberate shifts into how your business operates: Capacity (reclaim time and mental space), Alignment (get clear on direction), Leverage (double down on what works), Mastery (systemise delivery), and Momentum (build sustainable growth rhythms).

You get the roadmap, the tools, expert guidance across finance/operations/marketing, weekly accountability and regular 1:1 sessions.

Most coaches look at revenue and tell you to do more marketing. Or maybe that your mindset needs work. I look at your P&L and operations and identify the systemic issues stopping you from scaling profitably.

I bring CFO-level financial rigour from over a decade scaling high-growth startups, combined with lived founder experience from building multiple businesses myself.

But the bigger difference is the structure. This isn't weekly calls where we talk about whatever's on your mind. You get a complete curriculum built around the five CALMM phases, with walk-throughs that guide you step-by-step through every action, tools and templates for each stage, and specialist support when you're implementing in areas like finance, operations or marketing.

You're never left wondering "okay, but how do I actually do this?" Everything is walked through with you, supported by people who know these domains inside out.

And it's not fluffy mindset work or feel-good coaching sessions. It's systematic operational transformation grounded in what actually works when you're trying to extract yourself from delivery whilst protecting profit.

Both (and more). You get coaching on the leadership and decision-making required to scale. You also get consulting on the financial and operational structure your business needs.

But critically, you also get implementation support. We don't just tell you what to do - we walk you through every single action step with tools, templates and expert guidance so you actually do the work instead of just knowing what you should do.

As I’m sure you can imagine - every business is different, so we don’t guarantee any results. However, what we can tell you is what happens for most founders we work with.

By the end of six months, you'll have:

• Clear visibility on your numbers and where profit is actually going

• Time back in your calendar to think strategically instead of drowning in delivery

• A growth engine that brings consistent leads without relying on referrals

• Team structure that reduces founder dependency

• Systems that protect your profit and your energy

• The capacity to scale toward 50k+ months without chaos

Most clients report feeling relief from overwhelm within the first few weeks. Revenue shifts take longer - usually 3-6 months to see consistent momentum.

The goal isn't just hitting a number - it's building the operating system that makes 50k months inevitable and sustainable.

Some clients hit it during the programme. Others have the foundation in place and scale to it in the months after. What matters is that you've broken through the patterns keeping you stuck and built a business that can grow calmly instead of chaotically.

If you're looking for a quick fix or guaranteed revenue outcomes, this isn't the right fit. If you want to build something that lasts, this is exactly what you need.

The programme is £9,000 paid upfront or £1,650/month for 6 months (£9,900 total).

This includes everything: the full CALMM roadmap, all tools and templates, done-with-you financial analysis, monthly 1:1 strategy calls, weekly coaching calls, expert implementation support across finance/ops/marketing and access to the Founder Room.

Yes. You can pay monthly at £1,650/month for 6 months or pay in full at £9,000.

No. The programme runs for 6 months, and payment is structured to align with that timeline.

There are no refunds once you've started the programme. This work requires commitment from both of us, and I only work with people who are ready to see it through.

If you're not sure you're ready to commit, that's completely fine - that just means this isn't the right time.

Expect 4-10 hours per week including calls, implementation work and reflection time.

This isn't passive learning - it's active transformation. You'll be implementing systems, tracking metrics, making decisions and rebuilding how you operate. That takes time and focus.

If you don't have that capacity right now, the first phase of CALMM is specifically designed to help you create it. But you need to be willing to protect the time to do the work.

Not necessarily. If you're hitting 40k+ months but it's chaotic, unsustainable or you're completely trapped in delivery, the work is the same. You still need to build the operating system that lets you scale calmly.

Send us an application form and we'll work out if it's the right fit.

Probably, yes. The operational shifts we make in CALMM work best when you've already proven your business model and you're scaling from 20k+ baseline.

If you're under 15k months, focus on getting consistent revenue first. When you've sustained 15k+ for at least 3 months and you're ready to scale systematically, come back.

Not necessarily. Some clients have small teams (2-5 people), others are solo with contractors.

What matters is that you're at the stage where founder dependency is limiting growth. If clients want you specifically and you can't extract yourself from delivery, this work will help - whether that's because you need to build a team, restructure the one you have or systemise delivery so it doesn't all depend on you.

CALMM is currently designed for service-based businesses where the founder's expertise is the differentiator. This includes: consulting, coaching, fractional roles, agencies, professional services, creative services.

If you sell products or run a business where founder dependency isn't the core blocker, this probably isn't the right fit.

We start with Capacity - reclaiming time, cash and mental bandwidth so you can think clearly again.

You'll identify what's draining your energy, we'll review your finances together to see where money is actually going, and we'll redesign your calendar to create breathing room. You can't make good strategic decisions when you're operating from survival mode, so we create space first.

By the end of month one, you'll feel lighter and clearer than you have in months.

You get a monthly 1:1 coaching call with an expert business coach to review progress, remove roadblocks and tailor the roadmap to your specific business.

In addition to this you have access to me every week via the open coaching call. This is where you’ll also learn from other founders going through the same transition.

Between calls, you have access to implementation support from specialists in finance, operations, and marketing who help you apply the work practically. If you get stuck, you can reach out - you won't be left guessing.

And if all else fails, you can book additional 1:1s with me any time you need one.

The level of support we give you inside CALMM is intentionally high. We know you don’t need advice alone at this stage - you need hands on support to shift your business.

No. Everything is virtual. As long as you can join video calls and you're willing to do the work between sessions, location doesn't matter.

Because this isn't just coaching. It's a systematic operational transformation with expert implementation support.

You're not getting vague advice about mindset or generic frameworks. You're getting specific financial analysis of your P&L, clear visibility on what's blocking profit and step-by-step guidance on building the systems that let you scale.

If previous coaches told you what to do but didn't help you actually do it, that's the difference here. We walk you through every single action.

That's exactly why structure and accountability exist. Most founders don't lack capability - they lack the operating system that makes follow-through inevitable.

If your fear is "I won't stick with it," that's actually a sign you're self-aware enough to know you need external support. The programme is designed specifically to help you maintain focus and momentum even when it gets uncomfortable.

The operational patterns are remarkably consistent across service businesses. Founder dependency, referral traps, unclear pricing, delivery overwhelm - these show up everywhere.

The tactics adapt to your model, but the strategic shifts are the same. Through the application process, we'll work out if your situation is a good fit or if there's something genuinely unique that would require a different approach.

Because the work we do creates space, it doesn't consume it.

Yes, you'll invest 4-10 hours per week. But within the first month, you'll have reclaimed time by cutting what's draining you, redesigning your schedule and getting clear on where to focus.

Most clients report feeling less overwhelmed after the first few weeks, not more - because they've stopped firefighting and started leading.

You'll have the operating system, the tools, and the capability to continue scaling.

For founders who want to keep strategic expertise in their business whilst they build out their senior team, we also offer ongoing support. It makes sense to keep access to CFO-level financial thinking, operational guidance and marketing strategy until you've hired those roles yourself.

We can discuss what ongoing support looks like toward the end of the 6 months if it makes sense for your situation.

Yes. Many clients choose to continue with ongoing support after the core programme, particularly if they're still building their senior team and want strategic guidance in areas like finance, operations or growth.

The goal of the 6-month programme is that you have a business that works and the capability to lead it. Ongoing support is about keeping expertise in your corner whilst you scale, not because you still need hand-holding.