FOR FOUNDERS DOING 200K - 1M

BUILD A BUSINESS THAT WORKS for YOU.

FINANCE EXPERT, PROFIT COACH and SCALING STRATEGIST for SOLO FOUNDERS.

BOOK YOUR CFO SCALE AUDIT

WHAT if THE NEXT chapter OF YOUR BUSINESS COULD BE THE calmest ONE YET?

“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”

- Hannah Mitchell, Founder

Hi, I'm Thea.

FINANCE EXPERT, PROFIT COACH and SCALING STRATEGIST for SOLO FOUNDERS.

I spent 15 years working inside high-growth businesses as a CFO, then built 3 of my own.

Over the past few years I've been putting that combined experience to use and have now supported over 250 scaling founders, helping them pinpoint the right levers for growth.

The pattern is consistent. The founders who move from overwhelming 20k months to enjoyable 50k+ ones get radically clear on their numbers, build systems around what truly works and extract themselves from doing everything.

There is nothing more interesting to me than walking into a business, finding the hidden growth opportunities and putting the structure around them so the founder can scale it with more ease, more profit and more joy.

EXPLORE YOUTUBE TRAININGS

STARTING TAKES speed. SCALING TAKES structure.

Most business advisors will look at your revenue and say "you need more sales."

I look at your P&L and see that your people cost percentage is at 68%, which means even if you doubled revenue tomorrow, you still wouldn't have the margin to scale.

That changes everything about what you need to focus on.

This is the difference CFO-level insight makes.

LET'S LOOK AT YOUR BUSINESS

"Thea’s amazing to work with.

“I needed someone that was able to look at my business and get really deep into the numbers and the structure, plus work with me from an accountability point of view.

“The last six months have been transformative. We've changed a lot and doubled our monthly revenue as a result. And just in general... I feel confident with the direction of the business and I can actually enjoy running it again.”

- Lucy Woolfenden, Founder - The Scale Up Collective

WORK WITH ME

Your business is unique and the support you receive should reflect that.

CFO Scale Audit

A single, focused 90 minute 1:1 that gives you complete clarity on how to reach 2-3x profit without working any harder than you are right now.

LEARN MORE

CALMM

A 6-month, hands on accelerator for businesses generating 20k+ monthly, who are ready to re-engineer their business for scale with 360 degree expert support.

EXPLORE CALMM

Speaking & events

A 6-month accelerator for service-based founders generating 20k+ monthly.

T

  • "Not only is Thea an expert with business finances, she has an exceptionally adept eye in terms of marketing. She acts as a fantastic sounding board and that's saying something for someone who's been in business 30 years."

    Glendon Lloyd, Founder, Bonza

  • "It's like having a co-founder with me on the journey — which made me realise I can go it alone as a solo founder with that support and checking in every week."

    — Louisa Mitchell, Founder, Wildly Tasty

  • "Thea quickly identified that I needed help to really dial in who my ideal customer profile was. Nailing my ICP helped me construct a pitch that won us £50,000."

    — Catherine Ann Reid, Founder, Doqit

  • "Thea quickly helped me get very clear on where my business needs to go next. I kind of see her as a co-founder — she gets really involved."

    Heidi Normanton, Founder, Heylo

START DESIGNING your CALMM BUSINESS

Below are free resources to help you on your journey to enjoyable 50k+ months.

Why Visionary Founders Get Stuck at Six Figures

Understand the pattern that explains everything

There's a reason you can have all the ideas, all the drive, all the ambition - and still feel completely stuck. It's not a motivation problem. It's the Visionary-Operator Battle.

The One P&L Line That Shows You How to Scale

FREE GUIDE: A CFO's guide for service businesses with 2-6 people

Stop guessing where your business is broken. This guide shows you the single metric that reveals whether your model can support growth and exactly what to do about it.

The Founder Extraction Playbook

Understand the pattern that explains everything

There's a reason you can have all the ideas, all the drive, all the ambition - and still feel completely stuck. It's not a motivation problem. It's the Visionary-Operator Battle.

JOIN MY NEWSLETTER:

Faster. Slower.

Every week I share the operational and financial insights that help service founders scale sustainably.

No fluff. No hustle culture. Just practical advice on building a business that works.

Recent topics:

  • The one line in your P&L that shows you how to scale

  • Why visionary founders get stuck (and how to fix it)

  • How to know when you can actually afford to hire

  • Building systems around what actually makes money

  • The five shifts that unlock growth at six figures

    • “Before working with Thea I really felt lost at sea. Now I feel in control - I know exactly what to do, it’s just up to me to execute.”

      Pete, Founder

    • “We've achieved so much in just a few months — having purpose, direction and actually moving the needle has been a game changer.”

      Anshu, Co-Founder: DabbaDrop

    • “Thea combines mindset, strategy and complex financials in a way I’ve never found before - she’s helped me grow with real clarity.”

      Dr Tracy McCarthy, Founder: DTM

    • “At a time when we were close to losing everything, Thea helped us strip back, refocus and rebuild a financially stable business.”

      Sara, Founder: FRESH. Studios