Hard Numbers. Human Insight. Real Growth.
Grow Without Guesswork
Strategic Growth is the CFO-led coaching program that blends hard numbers with human insight - so you grow your business with clarity, profit and balance.
Framework You Can Trust
A proven system that keeps you focused and accountable.
Decisions Backed by Data
Clarity on what’s working and where to make your next bet.
Growth Without Burnout
10x progress without sacrificing your health or life.
Building a business alone is insanely hard!
You’re doing the work. You’re listening, reading, building, adjusting.
But somehow, things still feel messy. Like there’s always one more thing you should fix, figure out or finish before it really clicks.
The questions never stop:
Is this the right direction?
Have I missed something obvious?
Why is everyone else further ahead?
What’s actually going to move this forward?
You don’t need more ideas.
You need clarity - and a way to move forward that feels grounded and smart, not frantic or performative.
That’s where we come in.
We look at your numbers, your direction and your energy - and use them to build a business that’s not just profitable, but purposeful, aligned and sustainable.
Because behind every number is a story. And once you know how to read them, you’ll know exactly what to do next.
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“Before working with Thea I really felt lost at sea. Now I feel in control - I know exactly what to do, it’s just up to me to execute.”
Pete, Founder
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“We've achieved so much in just a few months — having purpose, direction and actually moving the needle has been a game changer.”
Anshu, Co-Founder: DabbaDrop
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“Thea combines mindset, strategy and complex financials in a way I’ve never found before - she’s helped me grow with real clarity.”
Dr Tracy McCarthy, Founder: DTM
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“At a time when we were close to losing everything, Thea helped us strip back, refocus and rebuild a financially stable business.”
Sara, Founder: FRESH. Studios
How It Works
Strategic Growth is our unique and seriously road-tested approach that enables you to grow a business that actually works - financially, emotionally, and practically.
It’s delivered through a high-impact group program (with optional 1:1 support), combining structured training, expert guidance, a stage-specific roadmap, practical tools and weekly accountability.
We’re hands-on and obsessed with your success.
These founders were where you are now
THEA BROOK, CMA
Former CFO | Award-Winning 3 x Founder
After more than 20 years helping build businesses, all the way from £0 - >£40m, I have an obsession with ensuring businesses that don’t just survive but thrive.
Because the truth is: there’s a huge difference between growing a business and growing a profitable, sustainable business.
Over the years, I’ve seen how often founders get overwhelmed, stuck or uncertain about their next steps.
I’ve been there myself and now my passion lies in helping you turn that stress into clarity and confidence.
If you’re ready to start building a business you’re proud of, I’d love to be part of that journey with you.
Meet Your Coach:
BUSINESS Coaching FAQs
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A business coach provides guidance, accountability and strategic support to help you grow your business. My role is to help you clarify your goals, create a plan for financial stability, and overcome challenges with actionable strategies that drive real progress.
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If you’re feeling stuck, overwhelmed, or unsure about your next steps, a business coach can help. I work with solo founders who want to grow their business, improve cash flow and make confident decisions, without the guesswork or stress of doing it alone.
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Absolutely. My coaching focuses on building financial stability and creating strategies for consistent growth. Together, we’ll identify ways to improve cash flow, attract more customers and boost profitability.
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Look for someone with real business experience, relevant expertise and a coaching style that aligns with your goals. I’m a multi-award-winning entrepreneur and ex-CFO, so I understand both the financial and strategic aspects of running a business, and I tailor my approach to suit each client’s unique needs.
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With a background as a multi-award-winning entrepreneur and ex-CFO, my approach combines financial expertise with hands-on, actionable strategies, tailored to help solo founders create profitable, sustainable businesses.
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Yes, I work with solo founders who are ready to grow, regardless of prior experience.
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Not at all. Although I’m based in the UK, I work with clients across the world, from New York to New Zealand!
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Most entrepreneurs note significant improvements right from our 1st session together, but progress depends on your unique goals.
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Group coaching starts from £250/month. Private, hands-on support starts from £2,000/month. Book a call to learn more.
What’s Blocking Your Next £100k?
In under 3 minutes, I'll help you unlock the clarity, focus and strategic direction you've been looking for to hit that next growth leap in your business.
Insights
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The Hidden Maths Behind Every £250k+ Business
When was the last time you looked at your bank balance and felt genuinely confident about your business decisions?
If you're like most founders I work with, you're probably feeling uncertain about . . .
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Prioritise Your Health to Boost Business
Maintaining good health and well-being is paramount when running a business and yet so many business owners don’t prioritise it.
You’re not alone, buddy. But today, I want to highlight 7 key reasons why . . .
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8 Ways to Deal with Overwhelm
What should we know about the services you provide? Better descriptions result in more sales. I know exactly how it feels.
That mammoth to-do list sitting in front of you can trigger anxiety, mental fog . . .