MAKE ACTUAL MONEY FROM YOUR BUSINESS.

With the experience of a serial founder and the lens of a CFO, I help you make clear, confident decisions and build a business that’s profitable, purposeful and actually fits.

Thea Brook, experienced CFO and business growth coach for ambitious founders

Trusted by 200+ solo founders who want traction, not just ideas.

20+ years hands-on financial leadership, from £0 - £40m+ revenue.

Businesses built to date from scratch, across 3 different industries.

Building a business alone is insanely hard!

You’re doing the work. You’re listening, reading, building, adjusting.

But somehow, things still feel messy. Like there’s always one more thing you should fix, figure out or finish before it really clicks.

The questions never stop:

Is this the right direction?
Have I missed something obvious?
Why does everyone else seem to be further ahead?
What’s actually going to move this forward?

You don’t need more ideas.

You need clarity - and a way to move forward that feels grounded and smart, not frantic or performative.

That’s where I come in.

We look at your numbers, your direction and your energy - and use them to build a business that’s not just profitable, but purposeful, aligned and sustainable.

Because behind every number is a story. And once you know how to read them, you’ll know exactly what to do next.

  • “Thea combines mindset, strategy and complex financials in a way I’ve never found in one coach - she’s helped me grow financially and with real clarity.”

    Dr Tracy McCarthy, Founder: DTM Functional Medicine

  • “Before working with Thea I really felt lost at sea. Now I feel in control - I know exactly what to do, it’s just up to me to execute.”

    Pete, Founder

  • “We've achieved so much in just a few months — having purpose, direction and actually moving the needle has been a game changer.”

    Anshu, Co-Founder: DabbaDrop

  • “At a time when we were dangerously close to losing everything, Thea helped us strip back, refocus and rebuild a financially stable business.”

    Sara, Founder: FRESH. Studios

Introducing Strategic Growth

Strategic Growth is my unique and seriously road-tested approach that enables you to grow a business that actually works.

It combines expert guidance, structured training, a stage-specific roadmap, tools and weekly accountability - either in a group or 1:1, depending on the level of support you’re seeking.

Across the board, we focus on both commercial clarity and emotional support, so you can:

  • Make smart, confident decisions

  • Build sustainable, scalable growth

  • Create financial stability

  • Grow without the chaos

These founders were where you are now

Which one sounds like you?

“I’m trying to launch something real.”

You’ve got drive and ideas, but need clarity and a clear path forward.

“I’ve made a few sales, but need growth.”

You’ve seen some wins, but growth feels messy, uncertain or exhausting.

“I’ve scaled but now it all feels heavy.”

You’re questioning your direction, run down and want your joy back.

THEA BROOK, CMA

CFO turned Business Coach  |  Award-Winning 3 x Founder

I’m a UK-based business coach dedicated to helping solo founders like you build businesses that don’t just survive but thrive. Because the truth is: there’s a huge difference between growing a business and growing a profitable, sustainable business.

With over 20 years of finance experience and a deep understanding of the highs and lows of entrepreneurship, I’ve seen how often founders get overwhelmed, stuck or uncertain about their next steps.

I’ve been there myself and now my passion lies in helping you turn that stress into clarity and confidence.

If you’re ready to start building a business you’re proud of, I’d love to be part of that journey with you.

Meet Your Coach:

BUSINESS Coaching FAQs

  • A business coach provides guidance, accountability and strategic support to help you grow your business. My role is to help you clarify your goals, create a plan for financial stability, and overcome challenges with actionable strategies that drive real progress.

  • If you’re feeling stuck, overwhelmed, or unsure about your next steps, a business coach can help. I work with solo founders who want to grow their business, improve cash flow and make confident decisions, without the guesswork or stress of doing it alone.

  • Absolutely. My coaching focuses on building financial stability and creating strategies for consistent growth. Together, we’ll identify ways to improve cash flow, attract more customers and boost profitability.

  • Look for someone with real business experience, relevant expertise and a coaching style that aligns with your goals. I’m a multi-award-winning entrepreneur and ex-CFO, so I understand both the financial and strategic aspects of running a business, and I tailor my approach to suit each client’s unique needs.

  • With a background as a multi-award-winning entrepreneur and ex-CFO, my approach combines financial expertise with hands-on, actionable strategies, tailored to help solo founders create profitable, sustainable businesses.

  • Yes, I work with solo founders who are ready to grow, regardless of prior experience.

  • Not at all. Although I’m based in the UK, I work with clients across the world, from New York to New Zealand!

  • Most entrepreneurs note significant improvements right from our 1st session together, but progress depends on your unique goals.

  • Group coaching starts from £150/month. Private, hands-on support starts from £1,750/month. Book a call to learn more.

Stop Trying To Do It All Alone

Building a business is faster, easier and more enjoyable with the right guidance.