The Hidden Maths Behind Every £250k+ Business

Let me ask you this: when was the last time you looked at your bank balance and felt genuinely confident about your business decisions?

If you're like most founders I work with, you're probably checking your account daily, yet still feeling uncertain about whether you can afford to hire, invest in that new system or even take a proper holiday.

You're not struggling because you lack ambition or work ethic. You're struggling because you're making decisions in the dark.

The Real Reason You're Stuck at This Revenue Rut

After 15 years as a CFO and founder, I can tell you exactly what's happening. You've hit what I call the "intuition ceiling" - that point where gut feelings alone can't guide you anymore.

Your business has grown beyond what you can hold in your head. The complexity has outpaced your spreadsheets. And those "finger in the air" pricing decisions that worked at £50k? They're now costing you thousands in lost profit.

The data backs this up. Research shows that 82% of businesses fail due to cash flow problems. Not lack of sales. Not poor products. Cash flow. The very thing most founders avoid looking at until it's too late.

Traditional Business Advice Makes Things Worse

Most business coaches will tell you to "charge your worth" or "manifest abundance". But when you're lying awake at 3am wondering if you can make payroll, affirmations aren't going to cut it.

Others push you to "10x everything" - your prices, your team, your marketing spend. But without understanding your unit economics, you could be 10x-ing yourself straight into bankruptcy.

What you actually need is visibility. Real numbers. A clear financial picture that lets you make decisions with confidence instead of crossing your fingers and hoping.

The CFO Framework That Changes Everything

hrough my work with hundreds of founders, I've developed a simple framework that transforms overwhelm into clarity. It's what we implement inside my Strategic Growth community, and it starts with three financial fundamentals:

• Know Your True Numbers: Not just revenue, but your actual profit per client, per product, per hour of your time. Most founders discover they're accidentally losing money on their "best" clients.

• Build Your Decision Dashboard: Forget complex spreadsheets. You need five key metrics you can check in 30 seconds that tell you exactly where your business stands. I'll show you which ones actually matter (hint: it's not what your accountant tracks).

• Create Your Growth Levers: Once you understand your numbers, you can identify the three specific actions that will double your profit without doubling your workload. This is where the magic happens.

What This Looks Like in Practice

Take Madi, who joined Strategic Growth’s last cohort. She came to me working 60-hour weeks and still struggling to pay herself consistently.

Through our work together, we got clarity on her business strategy and direction. The result?

"I was able to drastically increase my revenue month to month and also began to start scaling my business and growing my team. Without Thea’s help, I truly would have never begun the hiring process... that's been such a game changer."

Madi’s story shows that breaking through the growth ceiling isn't about more hustle; it's about having the right strategy and support structure in place.

It's not magic. It's maths.

Three Things You Can Do This Week

If you're ready to stop guessing and start knowing, here's where to begin:

1. Calculate Your Hourly Rate (The Real One): Take last month's profit (not revenue) and divide it by hours worked. Include everything - the Sunday emails, the evening "quick checks". The number might shock you, but at least you'll know.

2. Find Your Profit Vampires: List your last 10 sales. Note the revenue, the actual hours spent (be honest), and how you felt after working with them. You'll quickly spot patterns about which work is draining both your bank account and your energy.

3. Track Your Cash Runway: How many months could your business survive if no new money came in tomorrow? If you don't know this number, you're flying blind. It takes five minutes to calculate and will transform how you make decisions.

The Path from Chaos to Clarity

The journey from overwhelmed founder to data-driven CEO isn't about becoming a spreadsheet wizard. It's about having just enough financial clarity to make decisions that feel good in your gut AND look good on paper. Basically, you can't scale what you can't see.

Because when your numbers align with your intuition? That's when business becomes enjoyable again.

Ready for Real Change?

If this resonates and you're tired of building your business on guesswork, I'm opening doors to the next Strategic Growth cohort, starting in mid-September.

This is where we take everything I've just shared and implement it together, with my direct support and a community of founders who get it. We look at your numbers, your direction and your energy - and use them to build something sustainable.

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