We're living through a trust recession. With the rise of AI, there are more voices online than ever before, more content, more offers. At the same time, it's infinitely harder for people to know what's real and credible versus what isn't.

For founders running at 20k+ months, this shift has made sales and marketing significantly harder. Not because your work isn't excellent; it demonstrably is, given what you've built to date. But because your ideal clients are drowning in noise and struggling to identify who actually knows what they're doing.

The proof of your expertise is in your business. You've reached this stage because you're genuinely good at what you do. Your clients get results. They stay with you. They refer you.

But the world has changed. And the marketing approaches that got you here won't protect what you've built. Because right now, your ideal clients need far more evidence before they'll trust you enough to buy.

Why You Should Attend

This isn't a workshop about working harder or generating more content. It's about recognising what's actually happening in the market right now and adapting how you build trust so you're not left behind.

Most founders at this stage are brilliant at delivery but haven't updated their marketing to match the new reality. They're still relying on referrals and word-of-mouth because it's worked well enough. But that approach is getting quieter and it's getting harder to maintain momentum.

In this workshop, we'll look at what's changed, why it matters and the specific shifts you need to make to protect the business you've built.

What We’ll Cover:

→ What's happening in the world right now

Why trust has become the scarcest resource in business and what the rise of AI means for service-based founders specifically.

→ Why sales and marketing have become so much harder for everyone

The real reason your ideal clients are taking longer to decide, asking for more proof and defaulting to people they already know.

→ The way to win is to recognise it and work with it, not against it

Most founders are either ignoring the shift or fighting it. Neither works. We'll talk about the strategic response that does.

→ The specific shifts that matter

Not ten tactics. The four high-leverage changes that rebuild trust in a noisy market.

→ How to implement each one without adding more to your plate

These aren't theoretical. We'll walk through what actually works, what you can start immediately and what to deprioritise so you're not just adding more work to an already full schedule.

This workshop is for founders who've built something real and want to protect it. You don't need to become a content machine or reinvent your entire business. You need to understand the new rules of trust and make a few strategic shifts that matter.

There'll also be time to ask me anything at the end.

If you're at 20k months or above and you've noticed sales cycles getting longer or marketing reach dwindling, you're very welcome to join. Simply enter your name and email address below.

Tuesday 10th Feb 2026, 4pm - 5:30pm UK