The CFO Lens: Scaling to 50k Months.
How to read your P&L - so you can break the 30k ceiling (without working more).
( + time to ask me anything )
Thursday 5th Mar 2026, 1pm - 2:30pm UK
Your P&L isn’t just an accounting tool. It’s a very clear map of what’s going on inside your business - and how you can use that truth to scale far (far) more easily.
I’m running this free workshop because the stage of business you’re at can feel strangely uncomfortable. On paper, things are working: revenue’s coming in, you have a team, your clients are happy.
But underneath that, a lot of founders at £20–30k months feel:
slightly on edge about the numbers
unclear on why profit and headspace aren’t improving
unsure which decisions actually matter next
stuck between being in the business and trying to run it
And most of that discomfort lives in the finances, even if you can’t quite put your finger on why.
Why You Should Attend
Your P&L is the single most important financial tool in your business.
It’s the one document that shows you, in black and white, whether your business model actually works.
You might have money coming in, invoices being raised, sales stacking up - but the P&L is what tells you whether those sales are turning into profit or quietly draining your margins and capacity.
In this workshop, we’ll work through your P&L as a decision-making tool, not an accounting exercise.
What We’ll Cover:
→ What each section of the P&L actually means (in plain English)
Not accounting language or theory - what each line is really telling you about how your business operates.
→ How to tell if each section is healthy (or quietly working against you)
You’ll learn what “good” actually looks like at 20–30k months, and how to spot the patterns that stop businesses compounding at this stage.
→ What to do when a number is off
Not ten options. The specific actions and levers that matter, and the trade-offs you need to make if you want to scale safely.
→ The few numbers that matter most at this stage
The ones that tell you whether your current delivery model, team structure and pricing can support the next level - and which ones you can stop obsessing over.
→ The monthly rhythm you need to use the P&L properly
How to review it with confidence, what questions to ask and how to use it as a simple management tool that helps you scale profitably.
This isn’t about becoming a finance expert. But it is about being able to pick up your P&L, understand the story it’s telling you, and use it to make smarter, safer decisions as the founder. Because if you can’t read this statement, you’re effectively making decisions without knowing whether the engine of your business is even working.
There’ll also be time to ask me anything at the end.
If this stage of business feels familiar, and you want more confidence in what your numbers are really telling you, you’re very welcome to join. Simply enter your name and email address below.
Thursday 5th Mar 2026, 1pm - 2:30pm UK
Feedback from previous workshop attendees:
“Every session felt practical, calm and incredibly focused. I always left knowing exactly what to do next - and why.”
“I felt really focussed in the room. Thea makes complex things feel manageable and gives you tools you can actually use.”
“Thea has a way of cutting through the noise without overwhelming you. The training was structured, clear and genuinely confidence-building.”
“I loved how hands-on it was. Nothing fluffy - just smart thinking, clear structure and practical next steps.”
“It felt like being guided, not lectured. Thoughtful, supportive and incredibly useful.”
“This wasn’t just information - it changed how I think about my business. I still come back to the frameworks months later.”
“Thea explains things in a way that just lands. I finally understood what to focus on and what to stop worrying about.”
“Thea’s training helped me step out of overwhelm and into better decisions. I’d recommend it to any founder who wants clarity without pressure.”
About the Speaker
Thea Brook is a CFO and three-time founder who has spent the past twenty years helping service businesses grow with clarity and commercial confidence.
She works with founders who are past the early scrappy stage but find that growth has started to feel heavier rather than easier.
Her work focuses on helping businesses reduce founder dependency, stabilise delivery, and build models that support sustainable growth.