THE CFO INSIDER: FREE WORKSHOP

YOU’RE SITTING ON 5 hidden assets THAT WILL 2-3x your revenue

In this free workshop, you’ll learn how to identify and activate the highest-leverage growth drivers already inside your business, so you can scale faster (and with less effort).

"Thea’s amazing to work with.

“I needed someone that was able to look at my business and get really deep into the numbers and the structure, plus work with me from an accountability point of view.

“The last six months have been transformative. We've changed a lot and doubled our monthly revenue as a result. And just in general... I feel confident with the direction of the business and I can actually enjoy running it again.”

- Lucy Woolfenden, Founder - The Scale Up Collective

STOP LOOKING outside YOUR BUSINESS FOR THE ANSWER

Everywhere you look, founders are being told that the answer to scaling their business is ‘out there’ somewhere. In someone else's framework, someone else's marketing strategy, someone else's story of how they made it work.

It's not. 

After more than 20 years, helping scale over 250 businesses, I can tell you: you're already sitting on everything you need. 

There are 5 levers inside your business right now that, once you can see them and start using them, will unlock the kind of growth you've been chasing for what feels like forever.

Growth that will happen without you working harder. In fact, most founders actually start reducing their hours pretty quickly once they find them.

That's exactly what I'm sharing in this workshop.

Inside this 30 minute workshop I'll show you exactly how to scale your business in a way that means you own your time, love your work and get paid really well for it.

“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”

- Hannah Mitchell, Founder

WHAT YOU’LL LEARN

  • Why the most successful founders I work with aren't following someone else's playbook, and what they're doing instead.

  • What actually drives revenue growth at this stage - and why pushing harder, doing more or adding new things isn’t what moves the needle.

  • The 5 hidden levers sitting inside every business doing 6 figures+, and how to turn them into a growth engine that works without you being in everything, every day.

  • Real examples from the 250+ founders I've worked with who found their levers and transformed how their business grows.

You'll also get a worksheet to assess your own business as we go, so you leave knowing exactly where your biggest opportunities are.

LET'S LOOK AT YOUR BUSINESS

FEEDBACK FROM previous WORKSHOP ATTENDEES:

  • "This wasn’t just information - it changed how I think about my business. I still come back to the frameworks months later."

    Bonnie Wims

  • “Thea has a way of cutting through the noise without overwhelming you. The training was structured, clear and genuinely confidence-building.”

    Pete Finlay

  • “The session felt practical, calm and incredibly focused. I left knowing exactly what to do next - and why.”

    Emily Potts

  • “I felt really focussed in the room. Thea makes complex things feel manageable and gives you tools you can actually use.”

    Hattie Willis

  • “I loved how hands-on it was. Nothing fluffy - just smart thinking, clear structure and practical next steps.”

    Lisa Benson

  • “Thea explains things in a way that just clicks. I finally understood what to focus on and what to stop worrying about.”

    Nonie White

  • “It felt like being guided, not lectured. Thoughtful, supportive and incredibly useful.”

    Gavin McLean

  • “Thea’s training helped me step out of overwhelm and into better decisions. I’d recommend it to any founder who wants clarity without pressure.”

    Julie Moses

YOUR HOST

Thea Brook is a CFO and three-time founder who has spent more than 20 years helping businesses grow with clarity and commercial confidence.

Thea now runs CALMM; a complete ecosystem that acts as a C-Suite level plugin for 6 and 7-figure founders, who are past the early scrappy stage but find that growth has started to feel heavier rather than easier.

Her work focuses on reducing founder dependency, stabilising delivery and drastically increasing profit through sustainable business models.

MORE REAL results

THE BUSINESS you want to build IS ALREADY INSIDE THE BUSINESS YOU HAVE. Let’s go find it.

READY TO WORK WITH A BUSINESS GROWTH EXPERT who understands your journey?

Book A Call