The Founder Extraction Playbook: How to free yourself from day-to-day delivery (without losing quality or clients).

(A CFO’s guide for service businesses with 2–6 people)

If you're bringing in 20–30k a month but the business feels heavier than ever, this playbook will show you why.

Most founders at this stage are working harder than ever and yet profit isn't growing.

Having worked with over 200 scaling founders, I can tell you that there’s a key growth moment that determines whether you can extract yourself from the day-to-day and scale beyond your own capacity. Or whether you stay trapped there for years.

This playbook shows you:

  • Why working harder stops creating growth at this stage

  • The extraction sequence that actually works for service businesses

  • What needs to change before you can step back from delivery

    About the Author

    Thea Brook is a CFO and three-time founder who has spent the past twenty years helping service businesses grow with clarity and commercial confidence.

    She works with founders who are past the early scrappy stage but find that growth has started to feel heavier rather than easier.

    Her work focuses on helping businesses reduce founder dependency, stabilise delivery and build models that support sustainable growth.