CFO INSIDER: FREE WORKSHOP
The secret to building a business that thrives - with or without you.
It’s already sitting inside your existing business. I’ll show you where.
Stop looking outside your business for the answer.
Everywhere you look, founders are being told that the answer to scaling their business is ‘out there’ somewhere. In someone else's framework, someone else's marketing strategy, someone else's story of how they made it work.
It's not.
After more than 20 years, helping scale over 250 businesses, I can tell you: you're already sitting on everything you need.
There are 5 levers inside your business right now that, once you can see them and start using them, will unlock the kind of growth you've been chasing for what feels like forever.
Growth that will happen without you working harder. In fact, most founders actually start reducing their hours pretty quickly once they find them.
That's exactly what I'm sharing in this workshop.
Inside this 30 minute workshop I'll show you exactly how to scale your business in a way that means you own your time, love your work and get paid really well for it.
What you’ll learn:
Why the most successful founders I work with aren't following someone else's playbook, and what they're doing instead.
The 5 hidden levers sitting inside every business doing six figures or more, and how to identify yours.
How all 5 come together to create a business that finds the right clients, delivers brilliantly and compounds, so you get the income, the freedom and the energy you actually set out to build.
How to turn what you already know into a growth engine that works without you being in everything, every day
Why most founders are exhausting themselves pushing for growth, and the simple shift that changes that.
Real examples from the 250+ founders I've worked with who found their levers and transformed how their business grows.
You'll also get a worksheet to assess your own business as we go, so you leave knowing exactly where your biggest opportunities are.
Feedback from previous workshop attendees:
“The session felt practical, calm and incredibly focused. I left knowing exactly what to do next - and why.”
“Thea has a way of cutting through the noise without overwhelming you. The training was structured, clear and genuinely confidence-building.”
“This wasn’t just information - it changed how I think about my business. I still come back to the frameworks months later.”
“I felt really focussed in the room. Thea makes complex things feel manageable and gives you tools you can actually use.”
“I loved how hands-on it was. Nothing fluffy - just smart thinking, clear structure and practical next steps.”
“It felt like being guided, not lectured. Thoughtful, supportive and incredibly useful.”
“Thea explains things in a way that just clicks. I finally understood what to focus on and what to stop worrying about.”
“Thea’s training helped me step out of overwhelm and into better decisions. I’d recommend it to any founder who wants clarity without pressure.”
Your Host
Thea Brook is a CFO and three-time founder who has spent more than twenty years helping businesses grow with clarity and commercial confidence.
Thea now runs CALMM; a complete ecosystem that acts as a C-Suite level plugin for 6 and 7-figure founders, who are past the early scrappy stage but find that growth has started to feel heavier rather than easier.
Her work focuses on reducing founder dependency, stabilising delivery and accelerating growth through sustainable business models.
More Freedom ≠ Less Ambition
Hear from real founders scaling their business the CALMM way.