FREE WORKSHOP: 10X YOUR Q4 PROGRESS
FINISH the YEAR THINKING “F*CK YES, WE DID IT”.
Not… “where did those 3 months go??”
Tues 8th September | 12pm BST
"Thea’s amazing to work with.
“I needed someone that was able to look at my business and get really deep into the numbers and the structure, plus work with me from an accountability point of view.
“The last six months have been transformative. We've changed a lot and doubled our monthly revenue as a result. And just in general... I feel confident with the direction of the business and I can actually enjoy running it again.”
- Lucy Woolfenden, Founder - The Scale Up Collective
STOP TRYING to MAKE 10X PROGRESS with a 2X PLAN
At 6-figures, exceptional progress depends on your ability to set a clear, strategic direction and focus the business behind it.
But very few of us are ever taught how to do that.
As a result, most founders begin each quarter with a 2x plan (if any defined plan at all).
Are you running on a 2X plan?
A 2X plan looks at everything already happening in the business: the unfinished projects, current commitments and ever-growing list of opportunities and asks: how can we get more of this done?
It doesn’t question whether that work still deserves your time and resources. It simply organises more activity around the direction you’re already travelling.
So the business creeps forward as a slightly bigger version of the one that’s already exhausting you to run.
A 10X plan takes a different approach.
A 10X plan starts with the destination and asks: what would create the greatest possible progress towards that destination with the time, energy and resources we actually have?
That question forces clearer choices.
It identifies the small number of moves capable of creating disproportionate progress and removes the work competing with them. Then it focuses the whole business behind the answer.
In this hands-on 90 minute workshop I’ll show you exactly how to identify what matters most, so Q4 feels calmer to run, creates far more progress and ends with a very satisfying “fuck yes, we did it.”
“Thea’s changed my life. Not only has my revenue and profit doubled in 3 months, but I also finally feel the joy coming back and I’m healthier than I’ve been in years.”
- Hannah Mitchell, Founder
WHAT YOU’LL LEARN
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Define where you want the business to be by Christmas, so every decision you make during Q4 is pulling you towards the same destination.
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Identify the work capable of making the biggest difference - and decide what needs to be paused, parked or removed to give it the focus it deserves.
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Break your priorities into clear milestones and next steps, so you and your team know what needs to happen, when and in what order.
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Create a simple rhythm for reviewing progress, resolving blocks and adapting when needed, without allowing the quarter to disappear into day-to-day work.
You’ll also receive guided worksheets to work through during the session, plus a practical Q4 planning template, so you leave with your strategic decisions made and your roadmap ready to use.
FEEDBACK from PREVIOUS WORKSHOP ATTENDEES:
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"This wasn’t just information - it changed how I think about my business. I still come back to the frameworks months later."
Bonnie Wims
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“Thea explains things in a way that just clicks. I finally understood what to focus on and what to stop worrying about.”
Nonie White
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“I felt really focussed in the room. Thea makes complex things feel manageable and gives you tools you can actually use.”
Hattie Willis
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“I loved how hands-on it was. Nothing fluffy - just smart thinking, clear structure and practical next steps.”
Lisa Benson
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“Thea’s training helped me step out of overwhelm and into better decisions. I’d recommend it to any founder who wants clarity without pressure.”
Julie Moses
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“The session felt practical, calm and incredibly focused. I left knowing exactly what to do next - and why.”
Emily Potts
YOUR HOST
Thea Brook is a CFO and three-time founder who has spent more than 20 years helping businesses grow with clarity and commercial confidence.
She has worked inside complex, fast-growing companies where progress depended on turning a messy mix of decisions, opportunities and competing priorities into a clear strategic direction everyone could follow.
Today, through CALMM, Thea gives women the company-building knowledge they were never taught - helping them turn founder-dependent 6-figure businesses into profitable companies that create more freedom, value and choice.
She is known for cutting through complexity, seeing what matters most and turning it into a clear strategic plan that people can actually deliver.
